Brand Profile

ブランド創設：2019年

“KHOKIの物づくりのキーワードには、[民族、クラフトマンシップ、前衛、幼少時代]があり、加速し続ける消費社会のアンチテーゼとして先人たちが残した技術や文化を尊重し私たちのエゴや解釈を加えて作りすぎない事をコンセプトとしています。

KHOKI's manufacturing process is defined by four keywords: ethnicity, craftsmanship, avant-garde, and childhood. As the antithesis of an ever-accelerating consumer society, our concept is to respect the skills and culture left behind by our ancestors and not to overdo it by adding our own ego and interpretation. We are not a team with a big emphasis on sustainability, but we do believe that all clothes and products should be preserved and kept for a long time. KHOKI's products are not branded at all, only embroidered with numbers to show when the collection was made, making it difficult to tell who made them at first glance. It would be our greatest pleasure if our customers could enjoy the products themselves, rather than focussing on the name of the brand or any particular trend. Our vision for the future is that KHOKI studios will be able to play a part in the supply chain. For example, it would be more efficient if manufacturing could happen in the same place as would ensure better communication with the design team. I have always thought that the apparel supply chain is too complicated because there are so many people involved, so I would like to complete the entire process in-house from start to finish.

Category

Men’s

Contact

株式会社コッキデザイン事務所 / KHOKI Design Office Ltd.

東京都渋谷区代々木4-28-8代々木村田マンション407
407 Yoyogi Murata Mansion, 4-28-8 Yoyogi, Shibuya-ku, Tokyo